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Roots GEN Herbal White Shampoo

  • $19.55
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  • Save $3.45


GEN Herbal White Shampoo is an improved formula of the existing Roots Herbal White Shampoo, with the addition of a pump for convenience.

It is a natural herbal pet shampoo formulated with whitening pro-active substances from non-irritating traditional herbs such as Indigofera Trinctora Plant and Horse Chestnut Tree. It has been specially designed to be 100% free of bleaching agents, thus can be used on both white and light coloured pets.


Deionized Water, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Cocamide DEA, Cocamidopropyl Betaine, Propylene Glycol, Glycol Distearate, Cocamine MEA, Laureth-10, Sodium Chloride, Indigofera Tinctora Lin Extracts, Butterfly Pea Extracts, Triclosan, DMDM Hydantoin, Fragrance Oil.

GEN Herbal White shampoo is suitable as general maintenance shampoo. It is made to be safe, non-toxic and non-allergic. 100% of the active ingredients are derived from natural plant extracts. It is suitable for dogs, cats and small animals, formulated to be safe even for puppies and kittens.

The Indigofera Tinctora Lin in the shampoo contains indigo pigment, an ancient blue coloring substance. It is an effective whitening agent from plant and has been used from ages.

The Horse Chestnut Tree in the shampoo contains characteristic shinny inflorescence substance when integrated with indigo dye leaving the coat shiny and brighter. It also possesses anti-inflammatory and anti metastatic properties for good health of pet’s skin and hair.

The Butterfly Pea in the shampoo is a common traditional folk medicinal herb widely used in hair preparation. Its flowering extract has anti-inflammatory properties and will improve blood circulation at the hair roots.

• Wet coat with warm water
• Apply shampoo and work well through the coat, leave it on for 3 to 5 minutes, rinse thoroughly
• For best results, shampoo and rinse again, dry and groom as usual
• Recommended to follow-up with a coat conditioner to add lustre and life to your pet's coat



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